About Element

Element Financial Group is an Independent Marketing Organization specializing in fixed and fixed indexed annuities, as well as life insurance, specifically single premium whole life and indexed universal life products. With a progressive outlook, unparalleled service, vast range of products, industry knowledge and creative case design, Element Financial Group equips our advisors with essential tools to enhance their business. Our goal is to be the core resource for independent annuity agents.


Where We Began

Element Financial formerly known as Bankers Annuity Brokerage began as the Marketing department of Bankers Life Insurance Company in St. Petersburg, FL (not to be confused with Bankers Life and Casualty out of Chicago).  In 2008, during the financial crisis, Bankers, being a small life insurance company with limited annuity products at the time, made the decision to stop taking new business and reorganize their investment portfolio. With a large network of annuity producers and no products to offer them, Bankers decided to capitalize on their situation and partner with another life insurance company to market their annuity products.

That insurance company was Forethought Life of Batesville, IN, who at that time just launched a series of annuities specializing in guaranteed lifetime income. The rapid successes of this first partnership lead to the addition of more industry leading companies to the platform, including Baltimore Life and Allianz Life. As this new venture grew larger and profitable Bankers Life invested heavily in the branding of Bankers Annuity Brokerage, in hopes to give consumers a better idea of who they were and what they now offered.

In 2012, Ryan Parker met with the leadership of Bankers to discuss the direction of Bankers Annuity Brokerage. In conclusion, both parties agreed that the business would be better run as an independent entity outside of Bankers Insurance Group. It was at this time that Ryan Parker and Luis Garcia acquired Bankers Annuity Brokerage and formed Element Financial Group. Today, Element has expanded its relationship to 30 plus carriers and is committed to the growth and ongoing success of every one of their advisors.


What people say about us

  • ” Element has gone above and beyond for every piece of business I have written. The case management team keeps me up to date on all requirements needed for issuance of the policies and takes the stress of following up off my shoulders. “

  • ” The service provided has been more than exceptional. Unlike larger IMO’s, I have never had to be put on hold. I have never had an issue getting in touch for a quick question and that to me is service. No matter what time of day, they go the extra mile. “

  • ” I am amazed by the knowledge and product understanding the marketing team at Element Financial possesses. Every time I need help with case design, I know with confidence they will have the solution. “

  • ” The relationship I have built over the past few years of working with the Element team has grown from just Business, to friendship. They are truly a great group of people. ” 

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